500 Below Cars Case Study
500 Below Cars
500 Below Cars has reimagined the car buying process to be simple, transparent, and worry-free. All vehicles are priced at one of three simple price points – $300, $400, or $500 – and the price you see is the price you pay each month.
Average Leads Per Month
- Disrupting the highly competitive automotive Buy Here, Pay Here market with no minimal foundation and budget.
- Building testimonials and reviews in a market that is typically seen as untrustworthy.
- Connecting the CRM and all marketing assets.
- Working with a new sales team on a new CRM
- Educating the target market on shifting the mindset from total payments to monthly payments.
- Updated TreadWright website with a user friendly professional UX design.
- Organized, managed and launched all email drip campaigns on Mailchimp and transitioned to Klaviyo.
- Added Affirm, Snap Finance and Zibby micro financing options to their checkout process.
- Incorporated Yotpo reviews to their website.
- Added a road hazard upsell upon checkout to increase AOV.
- Made a series of All American Tire Videos for top of funnel marketing campaigns for American Made Branding.
- Made an informational video in the “cheddar” viral style to educate the difference between mold cure and pre cure.
- Wrote a series of knowledge based blogs and started a trailblazers brand ambassador feature section.
- Recruited top off road and Overlanding influencers to review the brand on YouTube, Google and forums.
- Landed features on top tier blogs such as Gear Junkie, Four Wheeler, Off-Road.com & etc.
- Launched and maintain Google Shopping, Display and search campaigns.
- Developed and launched referral program with refersion.
- Centralized all products feeds and GS1 product codes.